Fear, Inc.

A horror movie buff has his friends come in from out of town to celebrate Halloween. He wants to experience big scares, but finds the typical haunted houses and mazes predictable. A stranger tells him about a mysterious company called Fear, Inc. that will create terrifying scares catered to what he fears. Despite his friends warnings, the horror fan calls the company. It doesn’t take long for him to realize that he has made a grave mistake. He has put his friends and himself in peril as this dangerous company plays its wicked game.

What made this film stand out to me is that it strikes a cord with true horror fans. The discussions the friends have and the movies referenced are all parts of conversations we have had with other horror fans. There are also quite a few hidden gems throughout the film. They are almost like little inside jokes for genre fans to notice. An example of this is when the two lead males dress up as Freddy Krueger and Jason Voorhees for Halloween. The reason this is hilarious is because one of those two actors was in the movie Freddy vs. Jason. I almost died laughing when I saw them in costume and made the connection.

In terms of the overall story, this film reminded me a bit of The Houses October Built. Both feature characters that are disillusioned by what Halloween haunted houses and corn mazes have to offer in terms of scares. As a result, they look for something more intense and terrifying. This leads the characters down a path they wish they hadn’t gone down. It plays into the idea of people wanting bigger scares to get the adrenaline going, but how far should it really go?

Fear, Inc. did a great job of making sure the audience understood the company manufacturing scares was not on the up and up. They will do whatever it takes to scare the participants, even if that means by physical means. The lead character thinks it’s all fun and games, but when it clicks in his head that the gore might be real things take a turn. The film quickly goes from more of a comedic style to an intense thriller. The end of the film is what really makes Fear, Inc. shine through. The filmmakers managed to create an ending that felt familiar to horror fans, but it was also something new and exciting that kept the audience guessing. The only downfall to the plot that comes to mind is a few minor questions I have (I don’t necessarily want to call them plot holes) about how certain things were achieved.

This was a film that had an all-around great cast you could tell had fun making the film. Lucas Neff (Raising Hope, Glitch) was quite lovable as the lead, Joe. I used to watch Raising Hope, and I almost didn’t even recognize him in this film. Not only did he physically look different, but he plays such a laid-back character compared to how I was used to seeing him. I loved watching Neff portray Joe as this carefree guy that thinks everything is a game until things go too far, and then we get to see his more intense side. Caitlin Stasey (Reign, All Cheerleaders Die) was also delightful as Joe’s girlfriend, Lindsey. She stood out to me because of how she could change her character’s disposition at the flick of a switch, while still making it seem natural.

Since this is a horror film made to appease genre fans, there was of course a healthy amount of gore. The filmmakers were very clever about how they showed the blood and guts. Much of what we see looks better than a low budget horror film, but also not too realistic. It is this odd in-between area where it could possibly be real, but it could be fake as well. It helped us stay in the same mindset as Joe so the audience is never sure if what we are seeing is real or all part of an act. This helped us to try to figure things out along with Joe.

If I had to say one thing about this movie it’s that it is fun. This film was a perfect homage to the horror genre and the loyal fans. Fear, Inc. is a film that makes you laugh and gasp in turn, and it keeps you guessing from start to finish. It is a movie that will be added to my list of  must-watch films for Halloween. If you are a true fan of horror, this is not a film you should pass up on. It may not be scary, and there may be one or two things that could have used a bit more explaining, but it is the most fun I’ve had watching a horror movie in  while.

OVERALL RATING: 8/10

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